Why Gamers Are Your Most Powerful Audience
Newzoo, which is a market insights platform specializing in gaming, says that the gaming industry will cultivate $160bn of revenue in 2020, which is a 7.3% growth. Gone are the times when being a gamer was a dirty little secret and was kept to your group of friends. Now the times and the industry has changed and it’s blossoming constantly. Even luxury fashion brands like Louis Vuitton are getting a slice of the pie. Many businesses are still scared of the risks of entering into this territory and are skeptical of the results. According to Statista, there are over 2.6 billion gamers worldwide. In earlier times, it was a stereotypical thought that gamers were a group of sweaty teenagers who are basement dwellers. But gamers of today are different from that. Rather, the association for UK Interactive Entertainment, says that females comprise half of the gaming community in 2020, and in fact play games more regularly than men. Apart from this, the gaming audience now is not limit...